This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled ...
Read More »W+K enters yellow ribbon territory for Chrysler
Gulp, it’s Wieden+Kennedy grabbing the US nation firmly by the tear ducts for Chrysler again. We’ve had Eminem’s ode to Detroit and Clint Eastwood’s ‘Halftime in America’ in the last two years and this year’s Chrysler Super Bowl epic features ...
Read More »W+K gets over the line with Super Bowl Oreo spot
Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, ...
Read More »Super Bowl 2013: Coke gets lost in the desert while Oreo keeps its powder dry
The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect that it features a ...
Read More »What exactly is going on with Oreo, The Martin Agency, Wieden+Kennedy and Interpublic?
Oreo, now owned by Mondelez, has added Interpublic’s The Martin Agency to its roster to handle US creative business. Which is a bit of a surprise as we all thought it was headed to Wieden+Kennedy Portland following that agency’s appointment ...
Read More »W+K and Old Spice club together to save the world
According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21. So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to ...
Read More »Wieden+Kennedy’s ‘Imported from Detroit’ for Chrysler gets down to the nitty gritty
Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem ...
Read More »Wieden+Kennedy slips under the radar James Bond-style to land place on Sony roster
The new James Bond film Skyfall is proving a winner at the box office (although it seems to be liked more by the media than some people who’ve gone to see it) and it’s a winner for agency-of-the-moment Wieden+Kennedy too. ...
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