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W+K unveils Old Spice Wild Collection’s Wolfdog

This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand).

Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled somewhat; its ‘nerd’ campaign had its moments but not enough of them.

This is all rather self-referential, Wolfdog is clearly a particularly dim client. But maybe Wolfdog will show some real teeth in ads to come.

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