Wieden+Kennedy Portland seems to have inherited the mantle of the late, great film director John Ford: re-inventing American myths for contemporary Americans.
In Ford’s case it was Monument Valley and John Wayne; for W+K it’s Eminem and Clint Eastwood for Chrysler, the ‘rust belt’ for Levi’s, the whole universe for Facebook and ‘Moms,’ a pretty big category, for Procter & Gamble.
Eunice Kennedy helped to start the Special Olympics (a parallel but separate event to the Paralympics), originally at the luxurious (and oft-times notorious) Kennedy ‘compound’ in Hyannis Port.
So she was a ‘mom,’ according to Pam, who gave other people (like Pam) and their offspring a chance in life.
Well maybe; the case is made pretty convincingly. But Pam would surely admit that being a Kennedy gave you a bit more of a chance in life than was afforded to most people.
Give W+K credit though: it treads boldly in these potentially shark-infested waters and comes out with most of its creative extremities still in one piece.