Can’t believe Wieden+Kennedy HQ produced this prize load of old nonsense – or completio bolloxio as they don’t say in Italy – for Maserati’s Super Bowl debut.
Maybe time was a bit short and they had to raid the basement for old old footage from their extensive dark and dramatic back catalogue. You can’t even see the car, which is called a ‘Giblet’ or Ghibli’ or something.
Ah, maybe it’s $4m of teaser ad?
The line, ‘the Complete Opposite of Ordinary,’ has half an idea in it. Beyond which I refer you to George Parker.