Nike takes early World Cup lead over Adidas with record-breaking ‘Winner Stays’ ad from W+K

The World Cup’s almost upon us (you know that because Wayne Rooney’s got a dodgy foot) and even Nike must be surprised at the early lead it’s taken in the perennial battle with official World Cup sponsor Adidas.

Its opening salvo in the ad wars, ‘Winner Stays’ (below) has garnered an extraordinary 66m plus views on YouTube and the big, big ad (also from Wieden+Kennedy Portland) has yet to appear.

I like Winner Stays. it’s actually about football as experienced by most of us at some point as opposed to superstar glitz. Not what you’d expect from an American agency at all. But I gather that some W+K refugees from London were involved.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.