The World Cup’s almost upon us (you know that because Wayne Rooney’s got a dodgy foot) and even Nike must be surprised at the early lead it’s taken in the perennial battle with official World Cup sponsor Adidas.
Its opening salvo in the ad wars, ‘Winner Stays’ (below) has garnered an extraordinary 66m plus views on YouTube and the big, big ad (also from Wieden+Kennedy Portland) has yet to appear.
I like Winner Stays. it’s actually about football as experienced by most of us at some point as opposed to superstar glitz. Not what you’d expect from an American agency at all. But I gather that some W+K refugees from London were involved.