Tag Archives: wieden+kennedy new york

What’s going on at Wieden+Kennedy New York?

On the face of it the Wieden+Kennedy mini-empire is enjoying a rich vein of form; winning Bud Light, Verizon and KFC in the States, the London office recovering from the loss of Tesco with lively campaigns for Arla, Honda and ...

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W+K New York makes its UK debut for Southern Comfort

Wieden+Kennedy New York’s ‘Whatever’s Comfortable’ for Southern Comfort has been the stand-out booze campaign of the last few years and now the agency has produced a new campaign – ‘Spray Tan’ – for mixer Southern Comfort lemonade and fresh lime, ...

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Sofia Coppola works some holiday magic for W+K and Gap

It’s good to see Wieden+Kennedy (New York branch this time) back on form, which it certainly is with this beautifully-observed holiday campaign for Gap from star director Sofia Coppola. The ‘Mistletoe’ one is a telling reminder of what you can ...

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W+K and David Fincher make ‘Dress Normal’ sexy for Gap

Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer brands have stolen its preppy position leaving Gap floundering in the middle ground. So it’s hired Wieden+Kennedy New York to ...

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W+K produces another winner for Southern Comfort

Wieden+Kennedy New York has produced the third instalment in the agency’s brilliant ‘Whatever’s Comfortable’ Southern Comfort campaign, this one, ‘Young Gun,’ has a barman showing off his moves to Phantom’s rousing ‘Love Me.’ So the new one has more actual ...

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W+K New York poaches BBH creative star David Kolbusz

Wieden+Kennedy New York has poached David Kolbusz (left) from BBH London to be its new ECD, replacing Scott Vitrone and Ian Reichenthal who quit to join Barton F. Graf 9000 in November. Kolbusz, a Canadian, was deputy ECD at BBH. ...

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