Tag Archives: wieden+kennedy new york

I mentioned in an earlier post that ad agencies have a dreadful record in appointing new creative leadership. Agencies proudly announce a new star hiring, that is a “great creative and cultural fit with the agency,” only to announce 18 ...

On the face of it the Wieden+Kennedy mini-empire is enjoying a rich vein of form; winning Bud Light, Verizon and KFC in the States, the London office recovering from the loss of Tesco with lively campaigns for Arla, Honda and ...

Wieden+Kennedy New York’s ‘Whatever’s Comfortable’ for Southern Comfort has been the stand-out booze campaign of the last few years and now the agency has produced a new campaign – ‘Spray Tan’ – for mixer Southern Comfort lemonade and fresh lime, ...

Does Cannes (or any other show) have a category in in-flight safety videos? They’re rapidly becoming an advertising sub-sector in their own right. Here’s a cracker for Delta from Wieden+Kennedy New York: ‘Pay Attention – the internetest safety video on ...

New York is a hard market to crack – particularly for avowedly ‘creative’ agencies, Droga5 being a notable exception – but Wieden+Kennedy seems to have taken an important step forward by hiring Jaime Robinson (left) from Pereira & O’Dell in ...

It’s good to see Wieden+Kennedy (New York branch this time) back on form, which it certainly is with this beautifully-observed holiday campaign for Gap from star director Sofia Coppola. The ‘Mistletoe’ one is a telling reminder of what you can ...

Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer brands have stolen its preppy position leaving Gap floundering in the middle ground. So it’s hired Wieden+Kennedy New York to ...

Wieden+Kennedy New York has produced the third instalment in the agency’s brilliant ‘Whatever’s Comfortable’ Southern Comfort campaign, this one, ‘Young Gun,’ has a barman showing off his moves to Phantom’s rousing ‘Love Me.’ So the new one has more actual ...

Wieden+Kennedy New York has poached David Kolbusz (left) from BBH London to be its new ECD, replacing Scott Vitrone and Ian Reichenthal who quit to join Barton F. Graf 9000 in November. Kolbusz, a Canadian, was deputy ECD at BBH. ...