On the face of it the Wieden+Kennedy mini-empire is enjoying a rich vein of form; winning Bud Light, Verizon and KFC in the States, the London office recovering from the loss of Tesco with lively campaigns for Arla, Honda and Three and new Nurofen business from RB.
But the Portland-based creativos seem to have a problem with New York, not the first and surely not the last agency to find the big apple hard to crack. The number of British agencies who’ve tried to do so is as long as your arm.
But it’s still a surprise to see that Jaime Robinson (left), who Joined W+K NYC in March after a stellar career at San Francisco’s Pereira & O’Dell is quitting along with fellow ECD David Kolbusz. Maybe they’re starting their own agency, who knows?
Over the years W+K New York has had more ECDs than you can shake a stick at. Does Dan Wieden have an answer to this conundrum?