Sofia Coppola works some holiday magic for W+K and Gap

It’s good to see Wieden+Kennedy (New York branch this time) back on form, which it certainly is with this beautifully-observed holiday campaign for Gap from star director Sofia Coppola.

The ‘Mistletoe’ one is a telling reminder of what you can still do in 30 seconds. Most auteur-style directors would have taken three minutes.

Let’s hope it works for struggling Gap. I note that W+K creative star John Jay has joined Uniqlo, one of the companies that’s been eating Gap’s lunch. Be interesting to see whose strategy comes out on top.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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