Wieden+Kennedy New York has produced the third instalment in the agency’s brilliant ‘Whatever’s Comfortable’ Southern Comfort campaign, this one, ‘Young Gun,’ has a barman showing off his moves to Phantom’s rousing ‘Love Me.’
So the new one has more actual product in it – never easy for booze these days – but remains cool and comfortable.
W+K across the piece has not had the best new business period recently – its Portland HQ had a big round of redundancies a couple of months ago – but the work certainly doesn’t seem to have suffered. W+K London had a good Cannes and was unlucky not to pick up a Film Craft Grand Prix for Lurpak.
