W+K produces another winner for Southern Comfort

Wieden+Kennedy New York has produced the third instalment in the agency’s brilliant ‘Whatever’s Comfortable’ Southern Comfort campaign, this one, ‘Young Gun,’ has a barman showing off his moves to Phantom’s rousing ‘Love Me.’

So the new one has more actual product in it – never easy for booze these days – but remains cool and comfortable.

W+K across the piece has not had the best new business period recently – its Portland HQ had a big round of redundancies a couple of months ago – but the work certainly doesn’t seem to have suffered. W+K London had a good Cannes and was unlucky not to pick up a Film Craft Grand Prix for Lurpak.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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