New York is a hard market to crack – particularly for avowedly ‘creative’ agencies, Droga5 being a notable exception – but Wieden+Kennedy seems to have taken an important step forward by hiring Jaime Robinson (left) from Pereira & O’Dell in San Francisco.
She joins as ECD alongside David Kolbusz who joined W+K New York from BBH in London last year.
Robinson spent six years at POD, winning numerous awards for Intel and Toshiba including three Grand Prix at Cannes in 2013. Prior to POD she worked as a copywriter at Mad Dogs & Englishmen and TBWA. Kolbusz and Robinson take the places of Scott Vitrone and Ian Reichenthal who departed for Barton F. Graf 9000 in 2013.
Robinson says: “I am thrilled to join the W&K family. I’m so proud of the work I’ve gotten to do with the talented people at Pereira & O’Dell for the past six years. While it’s hard to leave such good friends, I’m looking forward to new adventures and possibilities, to contribute a little something to the Wieden culture, and to have the chance to make wonderful things with David, (MD) Neil Arthur and and everybody at WKNY.”
W&K global ECD and partner Colleen DeCourcy says: “We wanted to find someone with true creative vision, who was amazing with people, and eternally curious about new, different ways to solve client problems. Jaime is that person.”
W+K’s clients in New York include Gap, ESPN, Heineken, Delta, Brand Jordan and Southern Comfort. Now Jaime, what about those Desert Island Ads…