Tag Archives: Waitrose

What is £25m Waitrose really up to?

The Waitrose account, said to be worth £25m in media billings, is on the loose following BBH’s decision to resign it to take on much larger Tesco. But Waitrose is a funny old account. For years it was with creative ...

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Waitrose sends spokesperson Delia to the stock pot

Yikes! Upmarket UK grocer Waitrose (presumably with some advice from newish agency BBH) has decided to dispense with the services of spokesperson celebrity chef (well, cook) Delia Smith, citing Delia’s busy schedule. This is akin to the Royal Family having ...

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Mixed messages from UK retailers about the power of Christmas ads

So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about ...

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BBH Christmas ad for Matalan is a sign of the times – make the best of a bad job in austerity Britain

BBH and main retail client Waitrose may have imposed their own self-denying ordinance this Christmas – preferring to expend Delia Smith and Heston Blumenthal on a charity pitch – but it’s wheeled out the fizz (non-vintage definitely) and christmas pudding ...

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