Waitrose challenges rivals down on the farm in new adam&eve spring campaign

Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the theme: “everything we do goes into everything you taste.” Bet they were cursing the lack of sunshine.

Here’s the free range eggs TV ad:

And cows:

It’s food porn meets David Attenborough.

How good? Hmm..tricky. Genius simplicity that leaves rivals nowhere to go or an acknowledgement that there’s nothing left to say about supermarkets so let’s just show lots of farm animals.

MAA creative scale: 8.