Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 ...
Read More »Adam&eve gets its feet wet for new Waitrose campaign
A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema). So here we are in the Indian Ocean watching tuna being landed by hand line (the first one’s a slightly perturbing tuna’s eye ...
Read More »Two Christmas crackers from M&S and Waitrose
Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to Marks & Spencer (AMV BBDO is in the same chilly boat with Sainsbury’s). And, what do you know, it’s come ...
Read More »Waitrose challenges rivals down on the farm in new adam&eve spring campaign
Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the theme: “everything we do goes into everything you taste.” Bet they were cursing the lack of sunshine. Here’s the free ...
Read More »Waitrose and M&S fight over food in jaded January
Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...
Read More »John Lewis is up but Waitrose needs to raise its game
John Lewis is trumpeting record sales figures over Christmas – so that old misery on the moon did work some magic – with like for like sales up 5.1 per cent (4.8 last year). Which means it’s trouncing its high ...
Read More »Hyperactive Waitrose launches A&E Xmas broadside
We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that here in its second offering for Waitrose (although winter looks satisfyingly cold), following hard on the heels of its autumn ...
Read More »Adam&eve debuts for Waitrose with pre-winter warmer
Adam&eveDDB won the Waitrose account in a shoot-out against CHI earlier this year, adding it to Waitrose big brother John Lewis. John Lewis remains A&E’s signature account so people might have expected more of the same, but for Waitrose. A&E’s ...
Read More »Lucky Generals skinny dips for Hostel World
Will Lucky Generals be the London indie agency to make the breakthrough to the big time? It didn’t win the recent Waitrose pitch – that went to adam&eveDDB, as everything seems to these days – but it’s picking up business ...
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