Tag Archives: Waitrose

Waitrose challenges rivals down on the farm in new adam&eve spring campaign

Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the theme: “everything we do goes into everything you taste.” Bet they were cursing the lack of sunshine. Here’s the free ...

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Waitrose and M&S fight over food in jaded January

Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...

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John Lewis is up but Waitrose needs to raise its game

John Lewis is trumpeting record sales figures over Christmas – so that old misery on the moon did work some magic – with like for like sales up 5.1 per cent (4.8 last year). Which means it’s trouncing its high ...

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Hyperactive Waitrose launches A&E Xmas broadside

We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that here in its second offering for Waitrose (although winter looks satisfyingly cold), following hard on the heels of its autumn ...

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Adam&eve debuts for Waitrose with pre-winter warmer

Adam&eveDDB won the Waitrose account in a shoot-out against CHI earlier this year, adding it to Waitrose big brother John Lewis. John Lewis remains A&E’s signature account so people might have expected more of the same, but for Waitrose. A&E’s ...

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Lucky Generals skinny dips for Hostel World

Will Lucky Generals be the London indie agency to make the breakthrough to the big time? It didn’t win the recent Waitrose pitch – that went to adam&eveDDB, as everything seems to these days – but it’s picking up business ...

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Waitrose joins the rush to adam&eve/DDB

It had to happen: adam&eve/DDB has won Waitrose, just as it’s won seemingly every other big account up for review in London over the past couple of years. Adam&eve also handle’s Waitrose big brother John Lewis. The news will disappoint ...

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Is Waitrose heading for Lucky Generals?

My spies tell me that creative Ken Hoggins has been sighted in the vicinity of newbie agency Lucky Generals. Ken has worked on the Waitrose account in various guises, most notably at Hoggins O’Shea which handled the account for a ...

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