Waitrose (or Waitrose & Partners as we’re now supposed to call it) has taken a leaf out of M&S’s old food book (and the Wieden+Kennedy manual) with what we used to call food porn, coupled with some nice free range ...
Read More »Are John Lewis and Waitrose going to join forces for iconic Christmas ad?
The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...
Read More »Adam&eveDDB unveils clever two-hander for new partners Waitrose and John Lewis
Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel? Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of ...
Read More »Adam&eve hits the right tangy Xmas note for Waitrose
Adam&eveDDB is good at introducing some tabasco sauce into the syrupy recipe of Christmas ads – remember Harvey Nichols’ ‘Sorry I spent it on myself’ – and it’s done so again with these two new confections for Waitrose. Spot on, ...
Read More »Paul Simons: triumphant John Lewis extravaganza has some home truths for all of us
The latest extravaganza from John Lewis/Waitrose courtesy of adam&eve/DDB I sense has a philosophical thread running through it for both the client and the agency. The line at the end “When you’re part of it, you put your heart in ...
Read More »John Lewis and Waitrose find rhapsodizing elusive in first joint marketing campaign
I’m not a fan of Queen’s ‘Bohemian Rhapsody’ which puts me at something of a disadvantage with adam&eveDDB’s new epic for combined John Lewis & Partners and Waitrose & Partners (while acknowledging it does the strangest things to some people ...
Read More »Waitrose edges Sainsbury’s in Christmas ad stakes
Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 ...
Read More »Adam&eve gets its feet wet for new Waitrose campaign
A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema). So here we are in the Indian Ocean watching tuna being landed by hand line (the first one’s a slightly perturbing tuna’s eye ...
Read More »Two Christmas crackers from M&S and Waitrose
Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to Marks & Spencer (AMV BBDO is in the same chilly boat with Sainsbury’s). And, what do you know, it’s come ...
Read More »