When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of ...
Read More »The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled the business since 2009, declined to repitch in a new process run by Oystercatchers. John Lewis ads have defined Christmas ...
Read More »Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on Waitrose customers as the mini-budget budget had on financial markets and gaps on the shelves thanks to another whizz bang ...
Read More »Is Waitrose aiming at the right targets?
Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals, satisfied suppliers and, of course customers – who don’t much resemble Waitrose’s legendary middle class lot. Maybe the latter are ...
Read More »Waitrose digital-first loyalty scheme collapses in ruins
That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free newspapers in the process – Waitrose has been forced to ditch it, re-introducing printed vouchers (although not the newspapers, yet) ...
Read More »M&C Saatchi sets Waitrose off on road to ruin
There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C ...
Read More »Scrooge Waitrose cuts free newspapers for members
Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee ...
Read More »A nice new campaign from Waitrose – but beware looking too much like M&S
Waitrose (or Waitrose & Partners as we’re now supposed to call it) has taken a leaf out of M&S’s old food book (and the Wieden+Kennedy manual) with what we used to call food porn, coupled with some nice free range ...
Read More »Are John Lewis and Waitrose going to join forces for iconic Christmas ad?
The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...
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