Waitrose
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Waitrose goes all Agatha Christie for Christmas
Waitrose never quite hit the heights of big brother John Lewis at Christmas – trying to combine the two was…
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John Lewis partners with Epsilon for new retail media offer
UK retailer John Lewis is joining the retail media rush with a new platform developed with Publicis Groupe’s Epsilon, which…
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Waitrose hymns summer food (with a soggy element)
It’s only a month to midsummer day in the UK (the shortest night, one-time code for Sir Martin Sorrell in…
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Out of Home gladiators: Sainsbury’s, Waitrose and Dassault Systèmes
With money still pouring into online (75% of UK ad expenditure, 60% plus worldwide) and TV ad budgets consequently limited,…
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Posh food rivals Waitrose and M&S enter the Christmas lists
Waitrose has departed adam&eveDDB (along with big brother John Lewis) for Saatchi & Saatchi (big opportunity or hospital pass?) Here’s…
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People changes at General Motors and teetering John Lewis could change everything
When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear…
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The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled…
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Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on…
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Is Waitrose aiming at the right targets?
Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals,…
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