Tag Archives: Waitrose

Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals, satisfied suppliers and, of course customers – who don’t much resemble Waitrose’s legendary middle class lot. Maybe the latter are ...

That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free newspapers in the process – Waitrose has been forced to ditch it, re-introducing printed vouchers (although not the newspapers, yet) ...

There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C ...

Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee ...

Waitrose (or Waitrose & Partners as we’re now supposed to call it) has taken a leaf out of M&S’s old food book (and the Wieden+Kennedy manual) with what we used to call food porn, coupled with some nice free range ...

The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...

Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel? Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of ...

Adam&eveDDB is good at introducing some tabasco sauce into the syrupy recipe of Christmas ads – remember Harvey Nichols’ ‘Sorry I spent it on myself’ – and it’s done so again with these two new confections for Waitrose. Spot on, ...

The latest extravaganza from John Lewis/Waitrose courtesy of adam&eve/DDB I sense has a philosophical thread running through it for both the client and the agency. The line at the end “When you’re part of it, you put your heart in ...