Waitrose
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Posh food rivals Waitrose and M&S enter the Christmas lists
Waitrose has departed adam&eveDDB (along with big brother John Lewis) for Saatchi & Saatchi (big opportunity or hospital pass?) Here’s…
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People changes at General Motors and teetering John Lewis could change everything
When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear…
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The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled…
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Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on…
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Is Waitrose aiming at the right targets?
Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals,…
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Waitrose digital-first loyalty scheme collapses in ruins
That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free…
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M&C Saatchi sets Waitrose off on road to ruin
There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite…
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Scrooge Waitrose cuts free newspapers for members
Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers,…
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A nice new campaign from Waitrose – but beware looking too much like M&S
Waitrose (or Waitrose & Partners as we’re now supposed to call it) has taken a leaf out of M&S’s old…
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