Tag Archives: Waitrose

Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 ...

A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema). So here we are in the Indian Ocean watching tuna being landed by hand line (the first one’s a slightly perturbing tuna’s eye ...

Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to Marks & Spencer (AMV BBDO is in the same chilly boat with Sainsbury’s). And, what do you know, it’s come ...

Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the theme: “everything we do goes into everything you taste.” Bet they were cursing the lack of sunshine. Here’s the free ...

Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...

John Lewis is trumpeting record sales figures over Christmas – so that old misery on the moon did work some magic – with like for like sales up 5.1 per cent (4.8 last year). Which means it’s trouncing its high ...

We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that here in its second offering for Waitrose (although winter looks satisfyingly cold), following hard on the heels of its autumn ...

Adam&eveDDB won the Waitrose account in a shoot-out against CHI earlier this year, adding it to Waitrose big brother John Lewis. John Lewis remains A&E’s signature account so people might have expected more of the same, but for Waitrose. A&E’s ...

Will Lucky Generals be the London indie agency to make the breakthrough to the big time? It didn’t win the recent Waitrose pitch – that went to adam&eveDDB, as everything seems to these days – but it’s picking up business ...