A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema).
So here we are in the Indian Ocean watching tuna being landed by hand line (the first one’s a slightly perturbing tuna’s eye view).
Cleverly done, with 360 video and all that. Should put some clear blue water back between Waitrose and its competitors.
MAA creative scale: 8