Waitrose
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Paul Simons: triumphant John Lewis extravaganza has some home truths for all of us
The latest extravaganza from John Lewis/Waitrose courtesy of adam&eve/DDB I sense has a philosophical thread running through it for both…
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John Lewis and Waitrose find rhapsodizing elusive in first joint marketing campaign
I’m not a fan of Queen’s ‘Bohemian Rhapsody’ which puts me at something of a disadvantage with adam&eveDDB’s new epic…
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Waitrose edges Sainsbury’s in Christmas ad stakes
Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls…
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Adam&eve gets its feet wet for new Waitrose campaign
A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema). So here we…
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Two Christmas crackers from M&S and Waitrose
Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to…
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Waitrose challenges rivals down on the farm in new adam&eve spring campaign
Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the…
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Waitrose and M&S fight over food in jaded January
Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both…
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John Lewis is up but Waitrose needs to raise its game
John Lewis is trumpeting record sales figures over Christmas – so that old misery on the moon did work some…
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Hyperactive Waitrose launches A&E Xmas broadside
We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that…
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