vw
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Emissions scandal is a huge marketing blow for VW
We all know what a financial disaster the Payment Protect Insurance (PPI) scandal could have been for British banks. As…
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News
Now Volkswagen reviews global media account
Volkswagen is reviewing its global media account – worth more than $1bn – according to reports. WPP’s MediaCom is VW’s…
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Was Jeremy Craigen’s departure from DDB and VW quite as amicable as it sounds?
DDB’s global ECD Jeremy Craigen, a former ECD of DDB London before the 2011 merger with adam&eve, is leaving after…
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Adam&eveDDB makes us warm to VW’s ‘Van Man’
The ‘Man with A Van’ sector isn’t noted for standout advertising – especially when the buggers burst into song –…
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Ad Tech
Wieden+Kennedy launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute”…
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Paul Simons: why VW should teach non-German car advertisers an old but valuable lesson
VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time;…
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McDonald’s is last resort in new Leo Burnett ad
Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up…
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VW produces impeccable UK ‘parachute’ ad but it shouldn’t try to rewrite inconvenient history
Somebody told me the other day that car ads were the second-biggest global ad category (should have asked what the…
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Advertisers
Virgin’s safety dance, Mcgarrybowen debuts for Honda while VW launches the ‘Woofwagen’
***Here we go, in no particular order, three interesting new films. That bundle of fun in the sky Virgin (America…
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