Tag Archives: vw

VW and Deutsch aim to put a smile on American faces battered by election ads

We observed the other day buying a car these days is more protracted than buying a house: the automakers want to know everything about including, maybe, your inside leg measurement. The more agreeable aspect of this nosiness (if you’re into ...

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New Deutsch VW campaign wins its go-faster stripes

It’s quite refreshing to see a car that’s designed to be fast in an ad showing just that – how fast it is. Most car ads these days, in the UK at least, are forever banging on about how good ...

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DDB London tugs the heartstrings for VW’s Polo

Blimey, all this emocion, it’s all too much. Here’s a new one from DDB London from VW’s Polo, set to launch this weekend to try to cut through the schlock of ITV’s talents shows. It’s another one of these ‘journey’ ...

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Kraft and Taxi score again with ‘FIKA’ ad for Gevalia

Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago ...

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Ford to unveil Fiesta successor at mobile show

Ford is betting the ranch on small cars (the Focus is its first ‘world’ model since the Model T) and it’s taking the unusual step of unveiling its likely successor to the smaller Fiesta, the B-MAX, at the Mobile World ...

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Is VW’s 2012 Super Bowl offering a dog’s dinner?

Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog ...

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Will the old Mad Men magic work for Tina Brown’s new Newsweek?

Creatives, sharpen your pencils. Tina Brown, editor of Newsweek and The Daily Beast, has a new challenge for you. Well, not ‘new’ perhaps; more “retro”. It’s a once-in-a-lifetime opportunity to hone those copy skills which you might, if you were ...

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Best ads of 2011: VW’s ‘Symphony’ from DDB Tribal Hamburg

We thought this was by DDB London but it seems to be DDB Tribal Hamburg. Anyway it’s a great add to VW’s ‘Think Blue’ campaign for its low-emission cars and the slightly jarring version of the Beach Boys’ ‘wouldn’t it ...

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