ID Comms

New Google and VW ‘Smileage’ app paints a rosy picture of the driving experience

Our frenemies at Google have produced a Smileage’ app with Volkswagen that endeavours to put the fun back into driving – with a ‘Smileage’ metric, of course.

Apparently you can tailor the app to any make of car, although it’s hard to see how it would work with a Lada, for example.

No doubt it works well in the wide open spaces of North America (as here), with a compliant blonde. Would it be as good stuck in a traffic jam on the A1, on a freezing cold London Monday morning (as today)?

But that’s typical Google – it even invades our misery these days.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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