Adam&eveDDB makes us warm to VW’s ‘Van Man’

The ‘Man with A Van’ sector isn’t noted for standout advertising – especially when the buggers burst into song – but adam&eveDDB has produced a much more likeable effort for VW Commercial Vehicles.

You’d trust this bloke and, therefore, such a van. It’s not that difficult, is it? Classic VW.

MAA creative scale: 7

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.