McDonald’s is last resort in new Leo Burnett ad

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser.

A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs.

Isn’t a bit odd, though, that he only goes to McDonald’s when everywhere else is closed? Maybe that’s what the research said but it’s a bit, well, honest. Not that we should knock that, of course.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.