Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser.
A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs.
Isn’t a bit odd, though, that he only goes to McDonald’s when everywhere else is closed? Maybe that’s what the research said but it’s a bit, well, honest. Not that we should knock that, of course.