DDB’s global ECD Jeremy Craigen, a former ECD of DDB London before the 2011 merger with adam&eve, is leaving after 25 years.
DDB Worldwide CCO Amir Kassei says: “Jeremy is one of the great creative leaders in our industry. I want to thank him for all the great things he did for DDB and our clients and wish him the very best in all his future endeavors.”
Which all sounds very polite and amicable although some former DDB hands think otherwise; specifically that Craigen was forced out when control of the global VW account passed from the UK to Germany, partly to shore up a struggling German operation. Craigen, these sources say, didn’t see eye-to-eye with DDB EMEA CEO Pierre Tramontin and wasn’t offered the chance to relocate to Germany.
It does seem rather odd that creative control of VW has passed from London as the agency has produced outstanding work throughout Craigen’s various tenures, helping to make VW one of the most successful – and certainly among the biggest – car companies in the world. DDB Germany’s various offices are closer to Wolfsburg, of course, but this is a global account.
We wait to see what Craigen does next. But he’d be quite a catch for another agency with a big car account.