volvo trucks
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Volvo Trucks president Roger Alm aims for vertiginous stardom
We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food…
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Volvo Trucks turns to trucker Bob to recapture ad glory
When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman…
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Forsman unveils another Volvo Trucks blockbuster
Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a…
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Volvo Trucks and F&B follow Jean-Claude Van Damme with four-year-old test driver Sophie
Here’s Volvo’s latest Live Test Series from Swedish wizards Forsman & Bodenfors, showing four-year-old Sophie in remote control of its…
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F&B readies another ‘Live Test’ epic for Volvo trucks
It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the…
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Revealed: the prank behind Forsman & Bodenfors’ new YouTube winner for Volvo trucks
The valet parking abilities of staff at top hotels and restaurants (and casinos obviously) is a wonder. It’s not one…
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F&B changes direction in new Volvo Trucks ad
It’s mark of the impact Forsman & Bodenfors’ ‘Epic Splits’ had last year (75m YouTube hits and countless awards) when…
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Van Damme makes low-key return for Coors Light
When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your…
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Matt Williams: are these good enough reasons to make the doubters accept advertising?
I hate going to the dentist, but not for the reason everyone else seems to fear it. Drills, needles and…
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