Tag Archives: volvo trucks

We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the ...

When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman & Bodenfors did five or so years ago for Volvo with Jean-Claude Van Damme, it’s hard to top. But F&B ...

Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a Croation mountain valley (and under a bridge) by a cool-as-a-cucumber lady truck driver. All to demonstrate the efficacy of its ...

Here’s Volvo’s latest Live Test Series from Swedish wizards Forsman & Bodenfors, showing four-year-old Sophie in remote control of its ‘toughest ever truck’ the FMX (for those of you thinking of trading up from the SUV). Perhaps Volvo should lend ...

It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the success of Forsman & Bodenfors’ ‘Live Test’ series for Volvo that we do, indeed, have one. The new ad debuts ...

The valet parking abilities of staff at top hotels and restaurants (and casinos obviously) is a wonder. It’s not one I’ve experienced much (preferring to travel by bus) although I did once drive into the car park of one of ...

It’s mark of the impact Forsman & Bodenfors’ ‘Epic Splits’ had last year (75m YouTube hits and countless awards) when you look forward to a new commercial for, of all things, trucks. So here’s the latest campaign for Volvo Trucks, ...

When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your way. So here we have Mr ‘Epic Split’ (Volvo Trucks) Jean-Claude Van Damme returning for Coors Light and UK agency ...

I hate going to the dentist, but not for the reason everyone else seems to fear it. Drills, needles and anaesthetic I can take. What I find less palatable is the inevitable conversation that goes on every time I step ...