It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the success of Forsman & Bodenfors’ ‘Live Test’ series for Volvo that we do, indeed, have one.
The new ad debuts on December 3. Here’s the rest of the series, headed by Jean Claude Van Damme’s ‘Epic Split’ (100m YouTube views and eight million online shares).
Presumably it’s sold some trucks too.
