Forsman unveils another Volvo Trucks blockbuster

Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a Croation mountain valley (and under a bridge) by a cool-as-a-cucumber lady truck driver.

All to demonstrate the efficacy of its I-Shift Dual Clutch system (whatever that may be). Apparently it helps you to conserve fuel at constant speeds.

It’s not quite but keeps Volvo ahead in the interesting truck ads category (not a large one admittedly)

That’s had 85 million YouTube views, this is heading for two million – which ain’t bad for a truck.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.