When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman & Bodenfors did five or so years ago for Volvo with Jean-Claude Van Damme, it’s hard to top.
But F&B is pulling out all the stops with ‘The Cash Machine,’ featuring rich and supposedly fashionable trucker Bob.
It’s not quite J-C (‘Epic Split’ has racked up 93m YouTube views) but ‘Live a little, save a lot’ is a good line.
MAA creative scale: 7.5.
