Adam&eveDDB seems to have been saving its best goodies for the end of the year, just in time for its traditional, artfully timed run at Agency of the Year. On what is now officially John Lewis Day in the UK, ...
Read More »Omnicom’s PHD lands £2bn Volkswagen media prize
PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it ...
Read More »Post-emissions Volkswagen says it’s really our friend with bland new brand campaign
Volkswagen – it’s not VW of ‘Das Auto’ fame any more since the emissions scandal broke – is going back into brand advertising for the first time since its fiddling of emissions was revealed with this new campaign from DDB ...
Read More »Greenpeace launches new ‘brand attack’ on Volkswagen
As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This ...
Read More »VW produces impeccable UK ‘parachute’ ad but it shouldn’t try to rewrite inconvenient history
Somebody told me the other day that car ads were the second-biggest global ad category (should have asked what the biggest was – household products? Entertainment?). Which may account for some of the rather desperate efforts we’ve seen recently. Anyway, ...
Read More »VW strays to Argonaut for Super Bowl campaign
Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars. http://youtu.be/ns-p0BdUB5o Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads. Interestingly this rather finely-crafted ...
Read More »Deutsch LA poaches Arnold’s Pete Favat as new CCO
Deutsch LA, arguably the hottest agency in the Interpublic line-up, has poached Pete Favat (left) of Arnold Worldwide in Boston as its new Chief Creative Officer. Favat was CCO and a managing partner at Arnold. At Deutsch he will also ...
Read More »VW and Deutsch put some bite into Shark Week
Volkswagen is sponsoring Shark Week on Discovery Channel in a deal brokered by MediaCom and its US creative agency Deutsch LA has produced a number of interesting spins to promote the (newish) VW Beetle convertible. Here’s a slightly unusual Beetle ...
Read More »Mathias Appelblad joins Deutsch LA from BBDO New York as digital supremo
It must drive the bean counters mad – not only do you need a star creative director these days but also a star digital creative director. Volkswagen US agency Deutsch LA has landed one of the best ones in the ...
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