Tag Archives: volkswagen

Adam&eve unveils Volkswagen’s very own alien

Adam&eveDDB seems to have been saving its best goodies for the end of the year, just in time for its traditional, artfully timed run at Agency of the Year. On what is now officially John Lewis Day in the UK, ...

Read More »

Omnicom’s PHD lands £2bn Volkswagen media prize

PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it ...

Read More »

Greenpeace launches new ‘brand attack’ on Volkswagen

As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This ...

Read More »

VW produces impeccable UK ‘parachute’ ad but it shouldn’t try to rewrite inconvenient history

Somebody told me the other day that car ads were the second-biggest global ad category (should have asked what the biggest was – household products? Entertainment?). Which may account for some of the rather desperate efforts we’ve seen recently. Anyway, ...

Read More »

VW strays to Argonaut for Super Bowl campaign

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars. Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads. Interestingly this rather finely-crafted effort ...

Read More »

Deutsch LA poaches Arnold’s Pete Favat as new CCO

Deutsch LA, arguably the hottest agency in the Interpublic line-up, has poached Pete Favat (left) of Arnold Worldwide in Boston as its new Chief Creative Officer. Favat was CCO and a managing partner at Arnold. At Deutsch he will also ...

Read More »

VW and Deutsch put some bite into Shark Week

Volkswagen is sponsoring Shark Week on Discovery Channel in a deal brokered by MediaCom and its US creative agency Deutsch LA has produced a number of interesting spins to promote the (newish) VW Beetle convertible. Here’s a slightly unusual Beetle ...

Read More »