PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it retained last November.
The business moves from WPP’s Mediacom which has held it for nearly 20 years and, arguably, puts Omnicom ahead of its great rival in the ‘Mediapalooza’ string of reviews which is, seemingly, unending. Omnicom won Procter & Gamble’s $2.6bn US media account from Publicis Groupe last year and is currently forming a third media network to handle it.
VW’s brands include Audi, Skoda and Seat as well as Volkswagen. PHD already handled VW luxury marques Bentley and Porsche.