ID Comms

VW strays to Argonaut for Super Bowl campaign

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars.

Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads.

Interestingly this rather finely-crafted effort – which is backed by all the usual digital bells and whistles including reactions to the score in the game itself – comes from a newish San Francisco agency Argonaut, not usual creative shop Deutsch LA (which produced the celebrated ‘The Force’ Darth Vader ad a few years ago).

Perhaps we ought to keep an eye on Argonaut (whose founders comes from Goodby Silverstein and W+K Amsterdam among other places). I’m sure Deutsch LA will be.

You May Also Like

argonaut featured german engineers longevity new agency super bowl ad tv campaign volkswagen

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of | Cookies explained.