VW strays to Argonaut for Super Bowl campaign

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars.

Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads.

Interestingly this rather finely-crafted effort – which is backed by all the usual digital bells and whistles including reactions to the score in the game itself – comes from a newish San Francisco agency Argonaut, not usual creative shop Deutsch LA (which produced the celebrated ‘The Force’ Darth Vader ad a few years ago).

Perhaps we ought to keep an eye on Argonaut (whose founders comes from Goodby Silverstein and W+K Amsterdam among other places). I’m sure Deutsch LA will be.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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