Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most ...
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“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...
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Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ...
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Alas it’s not the arrow at old Coke we anticipated, rather an equally audacious ‘Get Happy’ idea featuring a besuited executive talking in Jamaican patois. And hardly a car in sight. Volkswagen and Deutsch LA have produced two recent blockbusters ...
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Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.'” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written ...
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Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark ...
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In Europe, at least, the week following New Year is a touch half-hearted; many people taking an extended holiday and, even if they’re not, disinclined to ruminate too much on the challenges ahead. But we can usually rely on WPP ...
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