Tag Archives: volkswagen

Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most ...

“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...

Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ...

Alas it’s not the arrow at old Coke we anticipated, rather an equally audacious ‘Get Happy’ idea featuring a besuited executive talking in Jamaican patois. And hardly a car in sight. Volkswagen and Deutsch LA have produced two recent blockbusters ...

Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.'” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written ...

Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark ...

In Europe, at least, the week following New Year is a touch half-hearted; many people taking an extended holiday and, even if they’re not, disinclined to ruminate too much on the challenges ahead. But we can usually rely on WPP ...

Deutsch LA has poached Venables Bell creative director David Kim (left) as an EVP and group digital creative director on flagship account Volkswagen. “David is a brilliant digital designer and concepter with a truly varied background and we are so ...

China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets ...