Tag Archives: volkswagen

Adam&eve delivers new VW classic with ‘Second Speech’

Confidence is the reason people buy SUVs it seems, sitting there in your metallic fortress above the traffic and the rest of the world. Volkwagen is running a ‘confidence content’ series through adam&eveDDB for its SUV range and client and ...

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DDB Paris makes something out of nothing for VW

It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’ It’s ...

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Adam&eve unveils Volkswagen’s very own alien

Adam&eveDDB seems to have been saving its best goodies for the end of the year, just in time for its traditional, artfully timed run at Agency of the Year. On what is now officially John Lewis Day in the UK, ...

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Omnicom’s PHD lands £2bn Volkswagen media prize

PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it ...

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Greenpeace launches new ‘brand attack’ on Volkswagen

As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This ...

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VW produces impeccable UK ‘parachute’ ad but it shouldn’t try to rewrite inconvenient history

Somebody told me the other day that car ads were the second-biggest global ad category (should have asked what the biggest was – household products? Entertainment?). Which may account for some of the rather desperate efforts we’ve seen recently. Anyway, ...

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VW strays to Argonaut for Super Bowl campaign

Here’s another early-breaking Super Bowl winner, this time for for Volkswagen, plugging the longevity of its cars. Who said the Germans couldn’t laugh at themselves? Actually they do it quite a lot in car ads. Interestingly this rather finely-crafted effort ...

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