volkswagen
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VW in America grasps emissions nettle in WPP ad debut
Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new…
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Possible names Calderon as a creative leader on new VW
Aileen Calderon (left) has been appointed group creative director of Possible New York where she’ll help lead WPP’s new Volkswagen…
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AlmapBBDO escapes the VW cost-cutting net
It sometimes looks as though Volkswagen is busily trashing 50 years of outstanding brand building as the embattled car giant…
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DDB wins most of VW creative worldwide but WPP triumphs against the odds in North America
Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster…
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Unfriendly raccoon stars for VW’s new parking app
Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps…
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Adam&eveDDB and Volkswagen bet on England’s footballers
In his Top Tips for Cannes adam&eveDDB’s James Murphy mentioned all the things an agency had to do these days…
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It’s all change at Volkswagen as new marketing boss seeks a new model agency structure
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too.…
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Adam&eve delivers new VW classic with ‘Second Speech’
Confidence is the reason people buy SUVs it seems, sitting there in your metallic fortress above the traffic and the…
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DDB Paris makes something out of nothing for VW
It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things…
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