Tag Archives: volkswagen

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

Aileen Calderon (left) has been appointed group creative director of Possible New York where she’ll help lead WPP’s new Volkswagen creative account, reporting to ECD Jason Marks. Prior to this she worked at various KBS agencies, on BMW among others, ...

It sometimes looks as though Volkswagen is busily trashing 50 years of outstanding brand building as the embattled car giant unleashes the procurement desperados on its ad budgets. In the UK it seems to be finding it hard to persuade ...

Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster globally handling “activation” and media, has been appointed to handle North America creative while DDB looks like the big winner ...

Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it. Technology is turning us all into idiots: ...

In his Top Tips for Cannes adam&eveDDB’s James Murphy mentioned all the things an agency had to do these days including apps, posts, pop-ups and ‘happenings,’ experiential stuff. They also need to make very short ads sometimes, as in this ...

A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too. New Volkswagen CMO Jochen Sengpiehl (VW Group has a new CEO in Herbert Diess too) has announced he wants to ...

Confidence is the reason people buy SUVs it seems, sitting there in your metallic fortress above the traffic and the rest of the world. Volkwagen is running a ‘confidence content’ series through adam&eveDDB for its SUV range and client and ...

It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’ It’s ...