It sometimes looks as though Volkswagen is busily trashing 50 years of outstanding brand building as the embattled car giant unleashes the procurement desperados on its ad budgets.
In the UK it seems to be finding it hard to persuade any other agency to line up against long-time incumbent BBH in a procurement-driven repitch. Maybe it’s one of those: ‘do it free for a couple of years and then we’ll see’ deals.
Brazil’s AlmapBBDO seems to have escaped the cost-cutting net with this epic, based on the connection between cars and procreation (sort of.) Born in a Volkswagen, reborn in a..
MAA creative scale: 7.