DDB Paris makes something out of nothing for VW

It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’

It’s a minimalist version of “If everything in life was as reliable as a Volkswagen.’

It’s also the second car ad with an actual idea so far this year, remarkably, after Droga5’s debut for Seat – owned by VW.

MAA creative scale: 8.

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