It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’
It’s a minimalist version of “If everything in life was as reliable as a Volkswagen.’
It’s also the second car ad with an actual idea so far this year, remarkably, after Droga5’s debut for Seat – owned by VW.
MAA creative scale: 8.
