In his Top Tips for Cannes adam&eveDDB’s James Murphy mentioned all the things an agency had to do these days including apps, posts, pop-ups and ‘happenings,’ experiential stuff.
They also need to make very short ads sometimes, as in this this amiable and pertinent series of idents for ITV’s World Cup sponsor Volkswagen SUVs.
Let’s hope the campaign still seems credible after England’s opener tomorrow (Tuesday).
MAA creative scale: 8.
