Deutsch LA, arguably the hottest agency in the Interpublic line-up, has poached Pete Favat (left) of Arnold Worldwide in Boston as its new Chief Creative Officer.
Favat was CCO and a managing partner at Arnold. At Deutsch he will also oversee accounts including Volkswagen, Target, Taco Bell, Nintendo, Dr Pepper and Snapple. At Arnold he worked on accounts including McDonald’s, Jack Daniels and Ocean Spray.
Favat says: “(Deutsch’s) super-charged digital, design, media, planning and experiential capabilities and a fantastic client roster make this a dream opportunity for me. I look forward to years of creating at Deutsch LA with crazy enthusiasm.” As you do.
But Favat is an industry heavyweight who has also directed his own scripts, which should be useful in LA where the worlds of advertising and entertainment seem to be growing inexorably closer.
Deutsch has also promoted three groups creative directors – Michael Kadin, who heads up Volkswagen, Karen Costello, lead creative on Target, and Brett Craig, who heads Taco Bell, to ECD.
