Tag Archives: Vodafone

ECD Mick Mahoney follows Vodafone out of Y&R

We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery how you can have two ‘executive creative directors’ unless you split the agency in two. RCKR/Y&R was one such but ...

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Now Vodafone marketing boss Daryl Fielding exits

For a massive company Vodafone seems to get itself into some strange old marketing tangles. Now its director of brand marketing Daryl Fielding (left) is leaving after just two years, shortly after overseeing the switch of the £60m Vodafone ad ...

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£60m Vodafone goes to Grey from Y&R – but will anything change very much?

Vodafone’s £60m account has moved from RKCR/Y&R (owned by WPP) to Grey (also owned by WPP). Daryl Fielding, Vodafone’s director of brand marketing, says: “We have been aiming to bring our consumer brand work into fewer agencies for some time, ...

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RKCR/Y&R relies on gibbering idiots in new Vodafone Red 4G Sky Sports campaign

I’m usually perplexed by Vodafone’s advertising so it’s reassuring (in an odd way) that this latest effort from RKCR/Y&R for its Red 4G Sky Sports package induces the same feelings. Why, when marketers and agencies apply themselves to anything sports-related, ...

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WPP’s Sorrell minds the pennies with stake in India’s Pennywise – but don’t rule out a bigger deal

Ogilvy & Mather agrees to acquire majority stake in PennyWise, a leading digital technology and production company in India WPP agency Ogilvy is buying a majority stake in PennyWise Solutions, which it says is one India’s leading digital technology and ...

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Vodafone gets a much-needed turbocharge from German agency Jung Von Matt

Blimey, who’d have thought Vodafone could actually produce an exciting ad? Grey UK has managed to produce some interesting ones for Vodafone Ireland while the UK agency RKCR/Y&R has lumbered itself with that irritating little gremlin from Star Wars. But ...

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