Tag Archives: Vodafone

Will Vodafone finally take a creative step forwards?

Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some accounts, it seems, for years. Which makes ...

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Now Vodafone reviews £50m UK ad account

Now here’s a funny thing. Campaign reports today that Vodafone is talking to agencies outside its WPP fold about its £50m creative account despite all the hoopla, in Campaign strangely enough, about Grey’s new Christmas ad. Apparently Vodafone’s new UK ...

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Under fire Vodafone unveils Christmas clunker

What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R. ...

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Cash rich Vodafone is still looking for a story to tell

Vodafone’s a strange company: one of the UK’s biggest, arguably the inventor of the mobile phone (when it was called Racal and such things were bricks) and awash with cash after selling its 45 per cent stake in Verizon Wireless ...

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ECD Mick Mahoney follows Vodafone out of Y&R

We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery how you can have two ‘executive creative directors’ unless you split the agency in two. RCKR/Y&R was one such but ...

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Now Vodafone marketing boss Daryl Fielding exits

For a massive company Vodafone seems to get itself into some strange old marketing tangles. Now its director of brand marketing Daryl Fielding (left) is leaving after just two years, shortly after overseeing the switch of the £60m Vodafone ad ...

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£60m Vodafone goes to Grey from Y&R – but will anything change very much?

Vodafone’s £60m account has moved from RKCR/Y&R (owned by WPP) to Grey (also owned by WPP). Daryl Fielding, Vodafone’s director of brand marketing, says: “We have been aiming to bring our consumer brand work into fewer agencies for some time, ...

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