Vodafone
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More media pain for WPP as Vodafone calls global review
Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning…
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Vodafone drops the ball in hapless Steve Smith cricket ad
What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in…
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Freeman campaign fails to deliver Xmas for Vodafone
Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the…
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Big name brand ambassadors Bacon and Freeman bottom out in battle of mobile phone networks
There is barely an advertising break on TV without a mobile phone ad. The interesting point is that everyone now…
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Will Voxi’s ‘endless connections’ connect with yoof?
Voxi is Vodafone’s new ‘yoof’ brand, sensible enough I suppose as Vodafone seems trapped in its middle-aged, corporate image despite…
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Which is the dog’s dinner – Pets At Home or Vodafone?
What’s Vodafone got to do with Pets At Home? Nothing, obviously, except they’re both trying to communicate with us. So…
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Ogilvy wins UK export drive and more from Vodafone
WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department…
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Is Vodafone on the way to getting value out of ‘Mr Interruption’ Martin Freeman?
Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’…
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Vodafone tries to mix hard sell and likeability in Ogilvy debut
We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign…
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