Tag Archives: Vodafone

Ogilvy wins UK export drive and more from Vodafone

WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost exports by ...

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Vodafone tries to mix hard sell and likeability in Ogilvy debut

We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign from new agency Ogilvy & Mather, starring Martin Freeman of Hobbit and Sherlock fame, who’s apparently signed up for the ...

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Vodafone’s new ad strategy: you can make a phone call

Vodafone seems in a hurry these days: no sooner has it moved from WPP’s Grey to Ogilvy (in what must have been one of the quickest pitches ever) but it’s whizzed out its first campaign from the new agency. And ...

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Vodafone sticks with WPP as it moves £50m account from Grey to Ogilvy

Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be known that thsese would not be confined to ...

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Will Vodafone finally take a creative step forwards?

Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some accounts, it seems, for years. Which makes ...

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Now Vodafone reviews £50m UK ad account

Now here’s a funny thing. Campaign reports today that Vodafone is talking to agencies outside its WPP fold about its £50m creative account despite all the hoopla, in Campaign strangely enough, about Grey’s new Christmas ad. Apparently Vodafone’s new UK ...

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Under fire Vodafone unveils Christmas clunker

What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R. ...

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Cash rich Vodafone is still looking for a story to tell

Vodafone’s a strange company: one of the UK’s biggest, arguably the inventor of the mobile phone (when it was called Racal and such things were bricks) and awash with cash after selling its 45 per cent stake in Verizon Wireless ...

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