ID Comms

Will Voxi’s ‘endless connections’ connect with yoof?

Voxi is Vodafone’s new ‘yoof’ brand, sensible enough I suppose as Vodafone seems trapped in its middle-aged, corporate image despite hundreds of millions of ad expenditure trying to tell us it’s not.

So here’s Ogilvy getting down with the kids, plugging Voxi’s ‘Endless Connections.’ The aforementioned kids (according to ad agencies anyway) seem even more obsessed with data than adland’s notorious ‘math men.’

But do younger people really respond to what we might see as an update of Tiswas or one of those other kids’ shows that throw cream pies about?

If I was 18 I’d be rather offended.

MAA Creative scale: 2.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Utter nonsense. Looks like something W1A’s Siobhan Sharp and her mates might have dreamed up.

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