Freeman campaign fails to deliver Xmas for Vodafone

Why don’t we ever like Vodafone ads?

Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with the vastly successful company it is. Maybe it’s the name.

Anyway Ogilvy is on the case once more, with star actor Martin Freeman. This time dimbo Freeman is being rescued from some crisis or other by Vodafone’s 4G network. And ends up gliding on ice, as you do.


MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.