Tag Archives: Vodafone

We all expected something special from New Commercial Arts – the new agency from adam&eve founders James Murphy and David Golding with former BBH creative Ian Heartfield and Wunderman Thompson’s Rob Curran – but winning Vodafone’s global creative in a ...

Is Anomaly a success or not? In particular its London outpost? It’s working for Unilever on something or other globally and now it’s been hired by Vodafone tasked with “providing strategic and creative insight for Vodafone’s global campaigns and initiatives, ...

It’s nice of Vodafone to bring back Virgin Airline’s foxy red cabin crew – sorry, they haven’t, it’s the ’50 shades of red’ you can see in the background. The big mobile operators are now embarking on their new 5G ...

VodafoneZiggo isn’t exactly a household name outside the Netherlands, neither is WPP’s newly-minted WPP Go One. But the latter has won the former in what seems to be a repitch involving Accenture among others, so that’s reason enough for WPP ...

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental ...

Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with ...

There is barely an advertising break on TV without a mobile phone ad. The interesting point is that everyone now has a mobile phone, so what are the networks trying to do? Ultimately upsell. But is the advertising really helping ...

Voxi is Vodafone’s new ‘yoof’ brand, sensible enough I suppose as Vodafone seems trapped in its middle-aged, corporate image despite hundreds of millions of ad expenditure trying to tell us it’s not. So here’s Ogilvy getting down with the kids, ...