Tag Archives: Vodafone

Vodafone drops the ball in hapless Steve Smith cricket ad

What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental ...

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Freeman campaign fails to deliver Xmas for Vodafone

Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with ...

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Ogilvy wins UK export drive and more from Vodafone

WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost exports by ...

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Vodafone tries to mix hard sell and likeability in Ogilvy debut

We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign from new agency Ogilvy & Mather, starring Martin Freeman of Hobbit and Sherlock fame, who’s apparently signed up for the ...

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Vodafone’s new ad strategy: you can make a phone call

Vodafone seems in a hurry these days: no sooner has it moved from WPP’s Grey to Ogilvy (in what must have been one of the quickest pitches ever) but it’s whizzed out its first campaign from the new agency. And ...

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