Tag Archives: Vodafone

More media pain for WPP as Vodafone calls global review

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

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Vodafone drops the ball in hapless Steve Smith cricket ad

What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental ...

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Freeman campaign fails to deliver Xmas for Vodafone

Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with ...

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Ogilvy wins UK export drive and more from Vodafone

WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost exports by ...

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