What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.
But the company seems incapable of telling us anything interesting. Maybe it’s got nothing much to say, having just been fined £4.6m by Ofcom for letting down its long-suffering customers. Mind you, most British mobile users are pretty long-suffering.
Anyway, here’s its Christmas effort, saying it brings people together.
Now there’s a thing.
Campaign has even made a behind the scenes video of this epic. It’s set in a pub. With fake snow. Jesus.
MAA creative scale: 3.