Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’ in their debut ad (below) and now interrupting escaping robbers in an underground car park. All to show that you can get a Vodafone signal down there.
We have not been fans of Vodafone advertising down the ages and Freeman comes across as a rather chilly character. But this one at least makes a useful point (assuming it’s true) in an attempt to produce a proper campaign.
MAA creative scale: 6.5.