What’s Vodafone got to do with Pets At Home?
Nothing, obviously, except they’re both trying to communicate with us.
So here’s WPP’s ‘Team Red’ for Vodafone, saying hello to the world. With the help of the mighty RSA.
Followed by “celebrity farmer” (what?) Jimmy Doherty for Pets At Home, courtesy of Krow. Jimmy is deconstructing a cheap pet food brand.
More differences: the Vodafone campaign tells us exactly nothing – expensively.
Celeb farmer Doherty makes Pets’ point effectively and economically.
MAA creative scales:
Pets At Home: 7.