Tag Archives: unilever

GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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Unilever 2 Procter & Gamble 0 in the consumer goods giant Champion’s League

It’s quite tough in the Champion’s League of consumer goods companies at the moment as the likes of Unilever, Procter & Gamble, Colgate-Palmolive and Reckitt Benckiser struggle with higher input prices and price-conscious consumers, particular in stagnating Western Europe. Anglo-Dutch ...

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Unilever completes media review – not many dead

No-one actually as Unilever has decided to keep its media buying for Western Europe with WPP’s Mindshare and that for Eastern Europe and China with Omnicom’s PHD. As Unilever, which spends nearly $7bn on advertising globally a year, also decided ...

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Axe starts nationwide hunt for Susan Glenn

You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent ...

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