Tag Archives: unilever

GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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Unilever 2 Procter & Gamble 0 in the consumer goods giant Champion’s League

It’s quite tough in the Champion’s League of consumer goods companies at the moment as the likes of Unilever, Procter & Gamble, Colgate-Palmolive and Reckitt Benckiser struggle with higher input prices and price-conscious consumers, particular in stagnating Western Europe. Anglo-Dutch ...

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