ID Comms

Unilever takes on P&G in battle for moms

Or should that be ‘mums?’

Anyway Unilever is launching a new film for Comfort fabric conditioner which features two harrowing ‘mom’ stories.

Procter & Gamble had a rather different spin on moms and their relationship to big consumer goods companies back at the last Winter Olympics in Sochi (a PR disaster).

Here’s P&G:

And Unilever’s new effort:

Well this last is a touching tale, no arguing.

But what the fuck’s it got to with fabric conditioner?

Have the world’s biggest clients gone bananas?

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comfort fabric conditioner moms procter & gamble unilever

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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