Big clients seem to want their own bespoke agencies these days or, at the very least, top execs who work only on their business and IPG’s Lowe and Partners has served up Alexandre Okada (left) as global creative director on Unilever.
Unilever is Lowe’s biggest account, dating back to some time in the mists of the last century when it was handled by in-house agency Lintas (Lever International Advertising Services). Lintas then went its own way, was merged with US agency Ammirati and Puris and subsequently bought by the rather more youthful Lowe.
So not that much changes really.
Lowe handles Unilever’s Persil and Omo in numerous markets and also Magnum, Clear and Signal.
Okada, latterly CCO at sister IPG agency McCann in Brazil, says: “Omo and Persil are emblematic brands that, despite being global, are perceived as local and are loved as such in every country they are present. Lowe and Unilever have built together a great story of success and it is a great challenge to work for brands with such amazing potential.”