Tag Archives: unilever

BBH London must have been quite chuffed when they got the gig to produce Axe’s first Super Bowl spot – and then they discovered it had to star a bloody astronaut. Axe owner Unilever has launched a space promotion for ...

Flush with its successful Olympics campaign hailing ‘Moms’ Procter & Gamble is back on the corporate advertising road with a new ‘The Power of the Everyday Effect’ epic, essentially claiming that it’s the little things in everyday life that matter ...

Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to kids with A Happy Readers promotion ...

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...