Droga5 Europe, newly-hedquartered in London, has been appointed to handle a global project for Unilever’s bath and shower brand Radox. The agency’s job is to reposition Radox under the same global identity in established and emerging markets.
“Droga5 Europe brings an unflinching ambition to give a much loved brand a meaningful role in today’s culture,” said Julieta Echeita, global brand director of Radox. “The agency’s strategic foundation, creative excellence and global experience make them ideal partners for this endeavor.” Which is nice of her.
“Unilever has ambitious plans to reposition the Radox brand,” said Kevin Dundas, CEO of Droga5 Europe. “We’re excited to help strengthen and further the brand’s reach globally.”
Since opening in London earlier this year Droga5 has landed some Strongbow cider work outside the UK and made a number of hirings. Next year is likely to be busier with work for Droga5 US clients in Europe, including Google’s Motorola with its new Moto X smartphone.