Here’s a rather charming (longish) piece of advertainment in Cornetto’s ‘Cupidity’ series of love stories. This one features a rather unlikely romance between a tennis player and a line judge (both female) with a cameo appearance by Lily Allen.
Directed by Lloyd Lee Choi for Mofilm.
On the face of it this doesn’t have a lot to do with ice cream lollies. So what’s the point?
Well it shows Unilever to be on the side of the angels and, sort of, positions Cornetto as a more sophisticated brand than it was in the ‘Just One Cornetto’ era.
Which we rather miss.