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Advertisers
Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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Advertisers
Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and –…
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Advertisers
What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around…
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Advertisers
Twitter raises the ad stakes with Facebook and Google by buying mobile ad company MoPub
Twitter is proving a surprisingly strong competitor in the social media ad world and it’s improved its position somewhat by…
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Advertisers
Avril Lavigne and Sony Experia win the Grammy for cheesy product placement
Product placement is a mucky business, yet to show it does anything much apart from line the already fat wallets…
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Advertisers
Has Twitter’s new Amplify made it the social medium that works best with TV ads?
Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to…
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Advertisers
Droga5 crafts ‘a thing of beauty’ in just 18 seconds
Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter’s Vine seems to…
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Advertisers
Can you build a campaign around six-second Vine ads? Lowe’s and BBDO think you can
US DIY retailer Lowe’s and agency BBDO New York are suing Twitter’s new Vine six-second video mobile downloads to run…
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Advertisers
WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter…
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